Coach.me

Coach.me is the original habit coaching platform, founded in 2011 by Jon Crosby and Tony Stubblebine, and it operates as a true coaching marketplace where coaches join the platform, set their own rates, find clients through the platform's matching system, and retain most of the revenue from their sessions. Unlike enterprise coaching platforms that own the client relationship and assign coaches to work with corporate clients, Coach.me puts control entirely in the coach's hands: you decide what you charge, you decide which clients you want to work with, and you build your own coaching practice on the platform's infrastructure. The company is based in San Francisco and has raised $4.5 million in venture funding, giving it the resources to support the coaching experience over the long term. For coaches who value independence, pricing control, and the ability to work with clients across different specializations and goals, Coach.me provides the tools and the client base to do it.

What Coach.me offers coaches is access to a marketplace of potential clients combined with a set of tools to manage your practice. The platform operates a free habit tracker app that draws users into the coaching ecosystem, and clients can browse the coach directory, read reviews from past clients, and book sessions with coaches of their choosing. For coaches, this means you are tapping into a built-in client funnel rather than having to generate awareness entirely on your own. The CoachMatch service automatically matches clients with suitable coaches based on goals and specialization, meaning many of your clients will be referred to you through the platform's matching algorithm rather than found through your own networking or marketing. Clients pay through the platform, and Coach.me handles payment processing, sending money to you reliably and quickly. This is a significant operational advantage: you are not invoicing clients individually, chasing payments, or managing billing yourself.

The coaching specializations available on Coach.me span habit building, health and wellness, fitness, nutrition, business growth, productivity, life coaching, leadership, and personal development. This breadth means you can position yourself in a narrow niche (say, productivity coaching for entrepreneurs, or habit change for sleep improvement) or offer generalist coaching across several areas. The platform supports coaches working with individuals, small teams, and aspiring coaches building their own certification. Many coaches use Coach.me as a complement to their own practice, maintaining their website and private clients while taking additional clients through the platform when they have availability. Others build their primary practice on Coach.me, treating it as their platform of record for client interactions. The flexibility of the model means you control how central Coach.me is to your business.

On the financial side, Coach.me's structure is straightforward but with variation based on how clients come to you. If a client finds you directly through your Coach.me profile or through the platform's matching service, you keep most of the revenue. For direct chat-based coaching or custom coaching plans with your referred clients, Coach.me charges a processing fee of 5 percent plus $0.30 per transaction. This is a very low platform fee, leaving you with 95 percent of the client's payment. For clients referred to you by Coach.me's matching algorithm or other coaches on the platform (what they call affiliate clients), the structure is different. You receive a 50 percent revenue share on habit chat and custom plans, and 30 percent on video or voice calls. This reflects the platform's work in matching and acquiring those clients for you. If you refer clients to other coaches on the platform, you earn referral bonuses ranging from 20 to 40 percent depending on volume, providing an additional income stream if you build a network of coach referral partners. Payments are processed monthly through Gusto and typically land in your account within 4 to 5 business days of the 10th of the following month.

The platform's requirements for coaches are notably inclusive compared to enterprise coaching platforms. Coach.me accepts coaches across all certification levels and experience ranges. You do not need to be ICF-certified to coach on Coach.me, though many coaches on the platform are. The company provides a free Habit Coach Certification program for coaches new to the platform, and they maintain a library of resources and guides to help coaches succeed. They also run events and training programs throughout the year to help coaches develop their skills and grow their practice. This is a platform that does not gatekeep aggressively; instead, it trusts coaches and the review system to maintain quality. Clients rate coaches after each session, and poor reviews hurt your ability to attract new clients, creating a built-in quality mechanism. Coaches with strong ratings and positive client feedback naturally attract more bookings and can raise their rates as demand grows.

Setting your own rates on Coach.me means you have complete control over your pricing strategy. New coaches often charge lower rates to build reviews and client base, then increase rates as their reputation grows. Experienced coaches can price at market rates or premium rates if they have specialized expertise or strong demand. The platform tells you what the typical rate ranges are for different coaching specializations, giving you context for pricing decisions. Unlike fixed-platform rates (where you have no choice in what you charge), Coach.me's model encourages you to test the market, see what clients will pay, and adjust as needed. Over time, successful coaches on the platform report building a solid income stream, with some treating it as their primary practice and others using it to fill gaps in their schedule.

Coach.me's support for coaches is practical and ongoing. When you have questions about how to use the platform, handle a client situation, or grow your practice, the support team responds to emails at support@coach.me and by phone at plus 1 (866) 752-5732. The platform maintains a help center with articles on payment, platform features, and best practices for coaches. The Coach Insider resource section offers free guidance for coaches, and the community of coaches on the platform is generally collegial and willing to share what works. For coaches building an independent practice, this combination of infrastructure, client access, support, and low platform fees makes Coach.me a logical launching point. You avoid the overhead of building your own website, handling your own payment processing, and marketing entirely from scratch. Instead, you build on top of the platform's existing traffic and tools.

The decision to join Coach.me typically comes down to this: if you value independence, pricing control, and the ability to shape your own coaching practice, and if you want access to a large community of potential clients without the overhead of running your own booking system and payment processing, Coach.me is a strong fit. The platform is not exclusive by design, meaning you do not need rare credentials or years of experience to start coaching there. This makes it an excellent entry point for coaches early in their career, coaches pivoting to coaching from another field, and established coaches looking to add a new client channel. The 1000+ organizations that have already brought coaches onto their teams suggest the platform has staying power and continued growth. For coaches seeking simplicity, transparency, and control, Coach.me delivers on all three fronts.